Fashion Luxury Hotel
Dubai, United Arab Emirates
Project Information
200 keys, ballroom, restaurants and flagship retail
493,375 square feet (45,836 square meters)
Client : Undisclosed
Status : Feasibility and Concept study for future development
*designed by Sharmila Tankha as Design Principal at WATG
Inspired by the art and craft of couture, the design employs age-old traditions used by artisans to coax raw materials into bespoke works of wearable art. These techniques are translated into a design vocabulary that weaves, stitches and pleats the exterior skin of the building into a refined architectural composition.
The 200-key hotel room fashion-branded luxury hotel shares its identity with a significant flagship retail store at its podium.
The central atrium acts as the common arrival experience for both the hotel and flagship retail. It is an exuberant design statement and immersive experience using the latest in fashion and multimedia technologies, ideal for product launches and shows.
